AI Reveals What Moves Your Customers
AI uncovers the behaviors and preferences that truly drive your audience. With real-time predictions and actionable insights, you can deliver personalized experiences across every channel boosting engagement, conversions, and growth.
Discover customer behavior and take action
Explore customer data to find new opportunities. Put insights to work by creating and syncing audiences to your tools
Optimize performance across channels
Compare and analyze performance across all of your downstream channels. Explore data across your business, including spend, engagement, and conversions.
A/B or Multivariate Tests
Measure results across audience cohorts, no matter what channels you test or where your customers convert.
Performance
Measure trends over time
Define and track all metrics across any audience, campaign, or A/B test to understand how your marketing activities are driving growth for your business.
Slice data by any attribute
Drill down into events, audiences, and metrics by any attribute to uncover new learnings from your full data.
Analyze customer journeys
Build custom funnels to discover unique patterns in your customer journeys to understand cross-channel behavior and find new growth opportunities.
Smarter Engagement with AI Insights
Engagement Metrics:
Track opens, clicks, replies, and revenue by channel and segment.
Flow Performance:
Identify which automated journeys drive the most impact at every touchpoint.
AI Channel Affinity:
Predictive AI dynamically routes messages to the channels most likely to convert, maximizing ROI.
Insights that Matter
Make Smarter, Data-Driven Decisions Across Every Campaign and Channel.
- Attribute revenue accurately with multi-touch models across all marketing channels.
- Understand full customer journeys instead of relying on last-click reports.
- Prioritize high-performing strategies using detailed engagement and conversion insights.
- Track cross-channel effectiveness without gaps or double-counting in your data.
- Analyze segment behavior with precision, leveraging unified customer data across campaigns.
- Identify patterns in engagement across email, SMS, and other touchpoints to optimize your channel mix.
Actionable Insights
See the full picture. Built-in analytics unify your marketing performance across all channels.
- Unified reporting across email, SMS, WhatsApp, push, and third-party ads.
- Multi-touch attribution to credit every interaction that influences a purchase.
- Custom attribution models that can be adjusted and applied retroactively for deeper analysis.
