cXpify, Inc. (“cXpify,” “we,” “our”) provides data-driven marketing and analytics services to help organizations deliver more relevant and efficient marketing. This Privacy Policy explains the types of information we use, how we use it, how we share it, and the choices you have.
1. Information We Collect
We work with a variety of data sources to support our marketing products and services. The information we collect may include:
Basic Identifiers
- Name, address, phone number, and email
- Device or browser identifiers
- Cookie IDs or similar tracking identifiers
Demographics & Interests
- Age range, gender, education level, estimated income
- Interests such as travel, home improvement, lifestyle interests, shopping preferences
Professional Information
- Job title, industry, or related details
Location Information
- General location or device-based coordinates
Inferred Data
- Predictions about interests, preferences, or likelihood of responding to certain offers
Website Information
When you visit our website, we may collect:
- IP address and general browser/device information
- Pages visited, time spent, and interactions with content
- Contact information you choose to provide (e.g., forms, sign-ups, inquiries)
2. How We Use Information
We use the information we collect for the following purposes:
Marketing & Analytics Services
- Build audience segments for marketing campaigns
- Help clients understand their customers and improve outreach
- Support direct mail, email, digital advertising, and multi-channel marketing
- Assist with fraud prevention, identity resolution, and data hygiene
Ad Targeting
- Match information to online identifiers using privacy-safe methods (e.g., hashing)
- Deliver and measure targeted ads across websites, apps, email, and connected TV
Product Improvements
- Maintain and enhance our databases
- Develop new products and analytics capabilities
- Test and improve the performance and security of our systems
Website Operations
- Provide content and customer support
- Communicate with site visitors
- Tailor or measure ads shown on our website or elsewhere online
3. How We Share Information
We may share information in the following situations:
With Clients
To support their marketing, analytics, or customer engagement efforts.
With Service Providers
Companies that assist with data processing, marketing execution, security, hosting, analytics, or customer support.
With Data and Business Partners
To help facilitate targeted advertising, measurement, or validation services.
Corporate Transactions
If cXpify is part of a merger, acquisition, or similar transaction.
Legal Requirements
To comply with laws, regulations, or valid legal requests, or to protect the safety and rights of others.
4. Your Choices & Opt-Out Options
Opt Out of Marketing Databases
You may request removal of your information from our active marketing databases at:
https://www.cxpify.com/unsubscribe/
or by emailing privacy@cXpify.com.
Opt Out of Targeted Advertising
- Use our opt-out page above
- Use browser-based tools from the NAI or DAA
- Adjust ad settings on your mobile device
- Follow opt-out options available for connected TV devices
If you clear cookies or use multiple devices, you must repeat cookie-based opt-outs.
Email Marketing Preferences
If we send you marketing emails as a business contact, you can unsubscribe using the link in any email.
5. Cookies & Tracking Technologies
We and our partners use cookies, pixel tags, and similar tools to:
- Analyze website performance
- Understand visitor behavior
- Deliver ads and measure their effectiveness
You can control cookies through your browser settings, though disabling them may affect website functionality.
6. Information Collected Through Our Website
We may collect:
- Browsing data and technical logs
- Form submissions, inquiries, and content interactions
- Information from events, business cards, or offline interactions
We use this data to provide services, respond to inquiries, personalize content, and improve the site.
7. Data Security
We use reasonable administrative, technical, and physical safeguards to protect information. While no system is completely secure, we maintain measures designed to prevent unauthorized access.
8. International Data Transfers
If you access our services from outside the United States, your information may be transferred to and processed in the U.S., where laws may differ from your local privacy regulations. We comply with applicable frameworks and legal requirements for international transfers.
9. Your Privacy Rights
Depending on where you live, you may be able to:
- Request access to your information
- Ask us to correct or delete certain data
- Opt out of the sale or sharing of personal information
- Restrict or limit the use of certain data
We respond to these requests as required by applicable laws. Identity verification may be required.
Residents of California and other U.S. states with privacy laws can review additional rights and instructions on our opt-out page:
https://www.cxpify.com/unsubscribe/
10. Contact Us
If you have questions or requests related to this Privacy Policy:
Privacy Officer
cXpify, Inc.
Email: privacy@cXpify.com
11. Updates to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the effective date at the top of the page.
